Breastfeeding Programme

Our Breastfeeding Programme aims to establish and normalise the notion that ‘breast is best’ to position breastfeeding as the first option for mums-to-be. Choices has been entrusted with the responsibility of rolling out the Hawke’s Bay & Iwi Breastfeeding Action Plan. This plan seeks to address the following goals:

  1. Increase the capability and capacity of providers to promote breastfeeding
  2. Increase access to appropriate antenatal education
  3. Implement baby-friendly community initiatives
  4. Promote and increase the amount of breastfeeding information within the home
  5. Implement and co-ordinate an appropriate monitoring and data collection system to review the success of the programme
  6. Ensure communities and workplaces have supportive breastfeeding environments and workplace settings